Is Relationships Where the Real Money is Made?
By Lopaze Lasane
Relationships is where the real money is made. Many people talk about systems, pay plans, companies, blah, blah, blah… You should focus on the relationships with people in your industry. Why, because at the end of the day if their is no relationship no money will be exchanged.
The Top Marketers are master networkers and make the most money. So its critical to network with as many individuals as possible and do JV’s if possible.
Trust is essential in business relationships in order to do business with individuals. People do business with people who they remember, like and trust. The goal of your company, your business is not just to make transactions or sales.
The goal of your business should be to build an ongoing relationship with your customers, to turn customers into clients. You want long-term clients, not one-time customers.
You want ongoing relationships with loyal clients, not a series of impersonal transactions with customers you don’t know and who don’t know you. Salesman pound the pavement and make cold calls to get transactions. Marketers aim for nurturing a relationship with their first-time buyers so that customers will become loyal clients and repeat buyers for the rest of their lives.
“Relationships are all there is. Everything in the universe only exist because it is in relationship to everything else. Nothing exist in isolation. We have to stop pretending we are individuals that can go at it alone.” ~ Margaret Wheatley
Marketers understand that where there is a relationship there is no competition…
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Technorati Tags: master networkers, first time buyers, loyal clients, business relationships, term clients, cold calls, time customers, blah, real money, marketers, pavement, isolation, aim, relationship, universe
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